The American Diabetes Association (ADA) and DaVita today announced the joint launch of an interactive digital experience.
ADA and DaVita’s offering aims to help those living with diabetes to prevent and manage kidney disease. ADA launched the new kidney care education section under “Living with Diabetes” on its website in an effort to provide the education and resources needed to combat diabetes-related health complications.
“Understanding the connection between diabetes and kidney health is a critical first step to preventing and managing diabetes-related kidney problems,” Dr. Robert Gabbay, chief scientific and medical officer for the ADA, said in a news release. “ADA is proud to announce that DaVita is a national sponsor of Living With Diabetes: Kidney Care. We created this interactive, online experience to meet people wherever they are on their diabetes care journey, and empower them with information that’s targeted to their specific needs.”
ADA site visitors will find advice and guidance aimed at helping to prevent kidney disease for those who have recently been diagnosed with diabetes, plus resources that include “Kidney Smart” classes (an interactive community and virtual education program at no cost), kidney-friendly recipes, meal plans and eating tips and helpful ideas for engaging with physicians.
DaVita brings expertise as a comprehensive kidney care provider. The company in May entered into an agreement with medtech giant Medtronic to form a new medical device company for kidney care.
The new, independent company — called “NewCo” — seeks to enhance the patient treatment experience and improve overall outcomes for kidney care patients.
“Sixty percent of people living with kidney failure have diabetes,” DaVita CMO Dr. Jeff Giullian said. “Educating individuals about the link between these two diseases can be a key component of managing kidney care and preventing kidney failure. We’re thrilled to work with the ADA to help connect this audience with crucial information that can help people enjoy healthier lives, without the need for kidney transplantation or dialysis.”
