Ascensia Diabetes Care today announced its plans to recognize World Diabetes Day 2024 with a virtual diabetes campaign.

World Diabetes Day — Nov. 14 — recognizes the birthday of Sir Frederick Banting. Banting discovered the insulin hormone along with Charles Herbert Best in 1922. November is also the American Diabetes Association’s National Diabetes Awareness Month. (Read more about medtech initiatives highlighting these dates HERE.)

To mark World Diabetes Day, Switzerland-based Ascensia, the global commercial partner for Senseonics and its Eversense long-term implantable CGM platform, unveiled its “This is Diabetes, This is Well-Being” campaign. This year’s campaign invites people from across the world to visit www.thisisdiabetes.com, a virtual wellness zone. There, an expert panel of doctors, dietitians and diabetes experts respond to unanswered questions about diabetes.

Ascensia said its initiative shows its understanding of the importance of having a community to turn to with questions. It encourages people with diabetes and their loved ones to share wellness questions so the responses can help the wider diabetes community. People can ask their questions until Nov. 21, and answers will be published at the end of November.

“World Diabetes Day is an important day to us at Ascensia as it serves as a reminder of the importance of our work, to help people with diabetes live happier, healthier lives,” said Ascensia CEO Rob Schumm. “In the last few years we had the opportunity to see some amazing artwork from around the world. This year I am excited to hear directly from people living with diabetes about the questions they have when it comes to well-being. This campaign is encouraging some amazing interactions between our expert panel and people around the globe, and I am thrilled to continue to find new ways to support the diabetes community.”