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CeQur hits insulin patch milestone, highlights commercial expansion

June 18, 2025 By Sean Whooley

CeQur Simplicity insulin delivery patch (1)
The Simplicity insulin delivery patch. [Image courtesy of CeQur]
CeQur announced today that it reached the milestone of 10 million mealtime insulin injections replaced with its Simplicity insulin patch.

Horw, Switzerland began a pilot commercial launch for the FDA-cleared and CE-marked device in early 2021. In April 2021, the company raised $115 million to support that launch and scale up manufacturing. Since then, it says it has helped patients avoid 10 million mealtime injections, reflecting its impact on simplifying diabetes management.

According to a news release, multiple daily injections (MDI) — often required for mealtime insulin — can disrupt routines, burden emotional and physical health and interfere with social and work life. On average, people on mealtime insulin require more than 1,000 injections each year, CeQur says. However, the company says 72% of patients report not taking insulin outside the home. Additionally, 57% admit to missing injections they knew they should take.

CeQur introduced Simplicity to change that, as the discreet, wearable patch eliminates the need for MDI. It makes it easier to dose anytime, anywhere.

Last year, the FDA granted 510(k) clearance for Simplicity for an extended wear duration. Clearance extended the wear time for the wearable mealtime insulin delivery patch from three to four days. It marks a significant advancement for what the company says is the longest wearable insulin delivery patch, which provides diabetes discretion, additional convenience and injection-free dosing.

(President and CEO Brad Paddock spoke to Drug Delivery Business News in 2022 about the benefits of Simplicity.)

CeQur announces commercial expansion, too

CeQur said that, to support continued growth and ensure more patients benefit from its technology, it expanded its commercial organization. That expansion includes the addition of top-tier sales leadership and growth within its clinical diabetes specialist team.

The company also closed a $120 million financing round to support its wearable insulin delivery technology at the start of 2025.

In March 2025, the company added Darin Row as VP of sales. Row has more than 20 years of diabetes-focused and product launch experience, including leadership posts at Lilly, Amylin and Dexcom.

Additionally, the company selected Janelle Duffee as its director of clinical education last year. Duffee has more than 25 years of diabetes experience, including leadership roles at Insulet. She has played “a key role” in expanding the company’s field-based clinical diabetes specialist team.

Filed Under: Business/Financial News, Diabetes, Drug-Device Combinations, Featured, Personnel Tagged With: cequr

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About Sean Whooley

Sean Whooley is an associate editor who mainly produces work for MassDevice, Medical Design & Outsourcing and Drug Delivery Business News. He received a bachelor's degree in multiplatform journalism from the University of Maryland, College Park. You can connect with him on LinkedIn or email him at swhooley@wtwhmedia.com.

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