Dexcom (Nasdaq:DXCM) today announced a collaboration to establish National Glucose Awareness Week from Sept. 23-29, 2024.
The San Diego-based continuous glucose monitor (CGM) maker aims to close the glucose knowledge gap. In partnership with the nonprofit Beyond Type 2, Dexcom wants to encourage people to take action “to own their glucose health.”
According to a news release, a recent survey found that only 10% of people with type 2 diabetes or prediabetes say they understand the factors that cause changes in their glucose levels “extremely well.” Additionally, 45% of people with type 2 diabetes not using insulin or prediabetes faced confusion about condition management. Half faced decreased confidence in their overall health.
Dexcom plans for National Glucose Awareness Week to feature a variety of educational resources. The company wants to emphasize the importance of glucose health and provide information about new glucose biosensing technology. In addition to Dexcom’s prescription CGMs (the G6 and G7 being the latest and most popular prescription offerings), the company recently launched Stelo, its over-the-counter glucose biosensor.
Author, producer and actress Retta, well-known for roles in Parks and Recreation, Good Girls and Hit Man, partnered with Dexcom for this initiative.
“Since being diagnosed with Type 2 diabetes, I’ve needed to learn how different lifestyle factors such as diet and exercise can impact my glucose levels and my overall health,” said Retta. “Since I started using Stelo, Dexcom’s newest glucose biosensor, I’ve improved my glucose awareness. That is why I’m proud to partner with Dexcom and Beyond Type 2 to help others increase their glucose knowledge.”
The initiative extends beyond those with diabetes or prediabetes, too.
“Through this initiative, we hope to provide people with valuable information that can lead to earlier detection of prediabetes and Type 2 diabetes,” said Melanie Batchelor, Manager of Health Impact Content and Community Education at Beyond Type 2. “We’re proud to be part of this awareness campaign and support those living with diabetes with resources designed to help them thrive.”