By Rachel Aronchick, Emergo Group
It’s 1:25PM, and you’ve just jotted down “P6” – the 1:30PM participant’s unique identifier – at the top of your moderator’s checklist in preparation for your next test session. Five minutes go by, and it’s time for the scheduled session – surely they’ll walk in the door any second now. Another 5 minutes goes by – 1:35PM – maybe your participant got stuck in traffic or is having difficulty finding a parking spot. You call and ask your recruiters if they’ve heard from the participant recently. At 1:45PM, your recruiters call back and tell you that the participant is sick and won’t be able to participate as scheduled. Now what?
Get the full story here at the Emergo Group’s blog.
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