Insulet (Nasdaq:PODD) today announced a series of initiatives to recognize National Diabetes Awareness Month and World Diabetes Day.
The U.S. recognizes the month of November as National Diabetes Awareness Month, while World Diabetes Day falls on Nov. 14.
To recognize World Diabetes Day, Insulet’s team will appear at the Nasdaq Stock Market for the ninth consecutive year. Hollingshead and a group of global Insulet employees and customers will mark the day by ringing the Nasdaq’s closing bell. They also intend to speak about the importance of raising diabetes awareness, plus Insulet’s mission.
Earlier that day, Insulet plans for its employees to join the American Association of Nurse Practitioners (AANP) at NBC’s TODAY Show. This intends to recognize Nurse Practitioner Week and the role nurse practitioners play in diabetes management.
“Our commitment to people with diabetes extends beyond our innovative insulin delivery technology,” said Jim Hollingshead, Insulet president and CEO. “World Diabetes Day may be just one day on the calendar, but for those living with diabetes, every day requires resilience and strength. By raising awareness today, we pave the way for a world where care, support, and understanding are accessible to all who need it.”
Other Insulet initiatives in November
Throughout the month, Insulet plans for a series of campaigns and events to raise awareness for diabetes.
The company endorsed an international campaign to eliminate diabetes stigma and discrimination. With the diaTribe Foundation and the Australian Centre for Behavioural Research in Diabetes, the global diabetes company intends to endorse the “Pledge to End Diabetes Stigma.” They plan to encourage non-profits, industry partners, healthcare professionals, people with diabetes, allies and the general public to join.
Additionally, Insulet invited members of the Association of Diabetes Care and Education Specialists (ADCES) in New England to its headquarters. The event, in Acton, Massachusetts, aims to empower and support clinicians in their care of people with diabetes.
Insulet also began a social media movement called the “#JustMyType” campaign. It intends to feature content on its social media channels and encourage others to participate on their own channels. #JustMyType creates awareness and increases the representation of people with diabetes online.
Finally, the company plans to co-host a special event for Omnipod users on Nov. 11. With Dexcom CGM users from Germany and the UK, they hope to educate the public, broaden awareness and inspire people with diabetes.
Orli Adamski, a 16-year-old New York-based advocate for people with diabetes, will join Insulet at the Nasdaq ceremony.
“There are no breaks with type 1 diabetes,” said Adamski. “It impacts every single moment of my life, and so many other lives. It’s important to create awareness of the challenges that people with diabetes face, including gaining access to technology like Omnipod 5.”