They say the global collaboration reflects a shared commitment to ensure that people with T1D are “seen, heard and empowered.” It marks another initiative aiming to bring visibility to diabetes, following Insulet and Marvel’s launch of a new superhero with diabetes.
Breakthrough T1D and Mattel introduced their Barbie doll at the Breakthrough T1D 2025 Children’s Congress. They say they created the doll with input from the community to ensure the full representation of the lived experience of T1D.
Features include a blue polka dot top and skirt that reflect the global symbols representing diabetes awareness. The doll has an insulin pump and continuous glucose monitor (CGM). To keep the CGM in place. she has pink, heart-shaped medical tape. Her phone displays a CGM app for tracking blood sugar, and her purse allows her to carry her T1D supplies.
“Visibility matters for everyone facing type 1 diabetes,” said Emily Mazreku, director of marketing strategy at Breakthrough T1D. “As a mom living with T1D, it means everything to have Barbie helping the world see T1D and the incredible people who live with it.”
