Dexcom (NSDQ:DXCM) announced today that it will utilize some star power to boost The Global Movement for Time in Range.
Musician, actor and philanthropist Nick Jonas, along with musician, actress, author and entrepreneur Patti LaBelle, will both use their platforms to promote the initiative
The Global Movement for Time in Range was launched earlier this year in an effort to accelerate the adoption of time in range as an important metric in diabetes management, according to a news release. It also aims to raise awareness about healthcare disparities and the need for increased global access to diabetes technology that can measure time in range.
All efforts by Dexcom and its celebrity partners center around November being National Diabetes Awareness Month, with World Diabetes Day falling on Nov. 13.
Jonas will be sharing Instagram Stories daily to his following of more than 31 million users throughout the month in an effort to increase awareness of what it is like to live with diabetes. LaBelle will join the Diabetes Leadership Council to speak to Congress during a virtual event.
LaBelle will speak about her experience living with diabetes and advocate for better access to care for people with type 2 diabetes, particularly in communities of color, during the event on Nov. 4.
“As someone who’s lived with type 2 diabetes for over 25 years, I’ve seen and benefitted from advances in technology like the Dexcom G6 CGM System,” LaBelle said in the release. “But to know that so many people—especially in Black communities where diabetes is more prevalent—don’t have access to this life-changing technology is simply not okay. Diabetes is often invisible to everyone except those living with it—so we need to make it visible and help people access the care and technology they deserve.”
English comedian Ed Gamble, German Olympian Matthias Steiner and Australian model Stephanie Northwood-Blyth will also amplify the movement’s efforts throughout the month, Dexcom said.
“The Global Movement for Time in Range is about helping people with diabetes feel their best—and that typically happens through access to the best care and technologies,” Beyond Type 1 CEO Thom Scher said. “When we formed this initiative earlier this year, we recognized that it’s not enough to educate others on time in range, but we also need to advocate for access to the devices that are going to help people with diabetes adopt this important metric.”