Officials at medtech giant Royal Philips see image-guided therapy as key when it comes to health practitioners providing care that is both efficient and effective. The Dutch multinational’s work in the field provides a great example of how the ever-growing need for cost-effective healthcare around the world is driving the strategies of medical device companies.
Philips, the technology company that has shifted its focus toward healthcare innovation, is one of the major companies in image-guided therapy products and services and continues to bring new technologies to market. Headed by CEO Bert van Meurs, Philips Image Guided therapy focuses on interventional devices such as its Azurion imaging platform for low-dosage X-rays and its augmented reality (AR) surgical navigation technology.
“The challenge is now how do we grow as a business and to continuously look at these new opportunities, and there we are in an environment where these new non-invasive procedures are growing,” said van Meurs.