Drug Delivery Business

How medtech companies can benefit from agile marketing

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digital marketing on iPad
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Getting a medical device to market can be tough. It has to go through several hoops at the FDA, including the 5-step premarket requirements that include: classifying the device; choosing the correct premarket submission; preparing appropriate information for premarket FDA submission; sending a premarket submission to the FDA and communicating with FDA staff during review; and completing the device establishment listing and registration.

Once approval or clearance is reached, medical device companies can begin to market their products to their target audience. Angela Hill, CEO of Incitrio Marketing (Solana Beach, Calif.), has offered some advice for marketing medical devices by using agile marketing.

Get the full story on our sister site, Medical Design & Outsourcing.

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About Danielle Kirsh

Danielle Kirsh is an award-winning journalist and senior editor for Medical Design & Outsourcing, MassDevice, and Medical Tubing + Extrusion, and the founder of Women in Medtech and lead editor for Big 100. She received her bachelor's degree in broadcast journalism and mass communication from Norfolk State University and is pursuing her master's in global strategic communications at the University of Florida. You can connect with her on Twitter and LinkedIn, or email her at dkirsh@wtwhmedia.com.